How to build a brand on Pinterest

You have a new Pinterest account ready to go now. What’s next? The next step is to create your brand and generate exposure to your content on the site. How do we do that? To build a brand on Pinterest, you can simply create a bulletin board and name it something like “product list 1”.

You may want also to name it to match the keywords that you have entered into the photo descriptions. What do you mean photo descriptions? Let’s first take a moment to discuss PD’s. A photo description is a micro form of advertisement and it should reflect what the product is about with the price tag. If you add a price tag with the “$”, Pinterest will drag your image into the gift section for potential buyers.

How to build a brand on Pinterest

For example, if you’re selling Xbox 360 games, a PD could look like this “Resident Evil 5, Xbox360, New $20” and a few more descriptive wording. Your bulletin board could be called “Xbox 360 games” and it could be the tag word within the photos. You may want to link the photo back to your website product page for the consumer to buy. Make the descriptions short, sweet and catchy for your viewers.

Interaction is life

After Pinterest grabs your photos for the gift sections, it is time to move onto the second phase. The second phase is intended to be social, build up your network, like you have done on Twitter or Facebook. Find similar interests or your own personal interests and follow them. Comment on their image and re-pin a few of theirs. Yep, that’s right! Go out and search for the movers and shakers, see what is popular and interact with them.

Most Pinners forget to interact with their followers or network that they happen to build up. If you neglect this type of mediation, then what is the point of being on Pinterest? Don’t forget the new followers; welcome them to the “team”. This is a way of showing appreciation to your supporters and it has benefits. Not once did this interaction add a few new followers.

Do not forget to have your blogs and products “pinnable” on your website, too. Your fans from Pinterest are likely to visit your products, especially if the images are likeable. Do a blog post about your latest offerings with a mention of the images being showcased on Pinterest and have them actually available on your profile. I have done this and even linked my Pinterest account to my Facebook and Twitter accounts. This step boosts traffic from your followers at these two social media giants to your Pinterest account and vice versa.

You may also find these articles useful for building your brand on Pinterest:

Using Pinterest to Build your Brand: Most of us use Pinterest for personal use collecting ideas we like or projects we want to do but you can also use it to build your business brand. Pinterest can be a great way to showcase all the aspects of your business or.…

12 Easy Steps to Branding Yourself on Pinterest DIY DIY Marketers: Posted on June 20 2012 by Guest. A guest post by Sam Peters. How to Brand Yourself on Pinterest. You work hard to build your business. You take care of your clients and work honestly with.…

Building Your Personal Brand with Pinterest: Across the U. S. users largely utilize Pinterest to pin hobby interests arts crafts gifts interior design and fashion ideas. However there is huge opportunity for bloggers to use the site to build a personal brand by pinning.…


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