Pinterest Image Optimization

Pinterest Image Optimization is a set of methods that is used to drive user engagement with images. When you look at most of the images on Pinterest in order to learn how they impact social actions such as Pins, Repins and Likes, you will notice nearly 30 different visual characteristics— including textures, colors, and presence of faces.

As consumers continue to flock to visual platforms like Pinterest and Instagram, marketers need to learn to market without words. This type of data is a major first step in helping brands and retailers predict which images will prompt consumer action before they share images across their social platforms.

What is PIO?

Below, we’ve included a few important highlights and an infographic with full details on our findings.


PIO – Pinterest Image Optimization – An infographic by the Pinterest Marketing team at Pinnable Business.

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