What Is Pinterest?

What is Pinterest? Basically, Pinterest is a new site that combines bookmarking and social networking. Pinterest is a photo-sharing site where you can:

  • pin photos you like on your boards
  • re-pin on your boards photos you like that you found on other boards, and
  • comment on these photos

Facebook, Twitter and Google Plus, the bigwigs of social media, have dominated the social networking scene for quite some time now. However, Pinterest is slowly making its presence felt everywhere with its growing popularity and functionality. In the past few months, the number of visitors to this site went up to 11 million; equal to 1/3rd of the Twitter users. Pinterest has been used increasingly for business promotion and to create brand awareness.

Here is the official definition and animated video about Pinterest: It is a pinboard style social photo sharing website that allows users to create and manage theme-based image collections such as.…

How does Pinterest work?

Pinterest is a comparatively new social networking site. It is described as a virtual pin board that functions like a free online scrap book. This photo sharing website allows users to create and share collections of diverse images. These images can be located on the Web or can be your own creations. The site makes an effort to bring users all across the globe together based on their interests. These pin boards can include different media such as videos, images, text and monetary gifts. You can keep updating your pin boards with the relevant links, images and text. You can also re-pin anything you like on your board by hovering over the image. The links attached will help you trace the origin of that image or material.

To get started with Pinterest, you have to set up an account with the site. Without an account you only have the liberty to browse through the activity of the users. You cannot participate in any of it.   There are two ways to set up an account. You can either receive an invitation from a friend who is a member of the site or you can ask for an invite from Pinterest. The registration process requires that you integrate the Pinterest account with your Facebook or Twitter account. Users who log in via Facebook should use the “Timeline” format. The sites homepage displays a “Pin Feed” to view activity among boards.

Pinterest is beneficial for marketing of different products. Business owners can add “Pin-It” to their websites. This allows users to directly pin items to their boards imported from your website. Integrating you Pinterest account with other social networking sites is regarded as a clever approach to drawing more traffic to your site.

The advantages of using Pinterest

  • Pinterest stands to gain with its clever and simplistic design and ease of use.
  • Pinterest increases the number of visitors to a site to double and triple the amount. This increase is greater than that recorded by any other social networking site.
  • The methods used to market products are authentic.
  • Pinterest is a user generated content site. It is equipped with procedures to deal with copyright issues for images and other posted material. Content owners can complain about the use of their material and ask them to withhold the display of any such material. However, until now this has not been an issue.


Pinterest is simply a place where you can share interesting stuff and interact with other people. It is just like any bookmarking and social networking site. The huge difference, however, lies in the look of the Pinterest website itself. It has a very interesting and attractive layout that resembles a bulletin board full of eye-catching images and photos.

Pinterest is truly a great social site not only for business but also for sharing likes and views. If you’ve not hooked onto it yet, its time you did. Set up your Pinterest account and she how it works wonders for you!

Here are some useful resources explaining what Pinterest is:

Search Engine Journal:  Businesses have been seeing the way that Pinterest can be used for marketing products and services in a way completely different than on other social media sites. Because it provides both a picture and the ability to link it off site the uses for…

Business 2 Community: Before your content can be promoted on Pinterest it needs to be compatible that means it needs to have images or it must contain embedded video Pinterest can read such as YouTube video When you pin a page to Pinterest it looks for images in the The Pinterest ProblemJackson Free Press. Pinterest CRAZY KTTS blog all 8 news articles…

Search Engine Land: In a blog post today Shareaholic says Pinterest was the fourth biggest traffic source in August among its publishers beating out Yahoo organic search which fell to fifth. Overall Google search was the top traffic source followed by direct and more.…

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